The world is made up by relationships. The relationships between friends and families, the relationships you get at work, online and offline relationship all with the purpose of delivering value to the ones in the relationship. By giving you get and suddenly two plus two equals five, because together we can produce mush more value than we can as individuals.
Collaborative consumption is about exactly that. Pulling our resources together to create value for the combined community and the individuals within it.
When someone becomes a mom, they enter a new world with new challenges and new discoveries and within months they realize that the money and time spend on constantly buying new clothes for their ever growing children is beyond any imagination.
As children are growing enormously within the first years of their lives, parents are forced to buy clothes for their children approximately every second to six month. As these consumption patterns create clothes that are barely used and maybe tossed in the basement for use years later for a new toddler, why not instead share and exchange used clothes with other moms and at the same time share experience and knowledge with these other likeminded moms within ones community.
Through the AirbnBaby platform moms can borrow clothes and exchange it later for something else in a new size and returning the first batch, so it can be shipped to a new mom in need of it
The AirbnBaby platform thus facilitates collaborative consumption and the sharing nature of life that are developing in Copenhagen day by day. Sharing clothes is common practice in Denmark even for children clothes and if you have the time everything is possible. AirbnBaby is about creating the opportunity for those with less time, but the same needs and wants.
/Lærke Kristensen, Malene Schultzer & Ghita Imani