Collaborative consumption can be viewed as a so-called ”mesh business” as Lisa Gansky proposed it in ”The Mesh”. A business characterized by sharing, advanced used of Web and mobile information networks, focus on physical goods and engagement through social networks.
The three pillars of collaborative consumption is built upon
1) Reputation that is derived by trust. Once you are an active user, people can start commenting on your actions, which create a reputation. Trust is crucial in this business.
2) C2C (consumer-to-consumer) transactions or P2P (peer-to-peer) models where services act as facilitators. How do we incorporate this new peer to peer business into out current society in terms of taxes and payment.
3) Regulation and liability – new issues appear in this new sharing economy, how should it be regulated?
Collaborative consumption contribute to a more sustainable world as the whole idea is to exploit the resources we already have and in the most efficient way transform it into a profitable and simultaneously sustainable business.