Airbnb started as an idea. Joe and his two friends rented out their home to guest in order to get some extra money to help pay the rent. They thought they were selling a free bed, like any hotel in town, only cheaper, but what they were actually selling was the experience and the opportunity to connect.
The technological development and the rise of social network have fostered a world of online connected people. But out in the “real” world, it is no longer unusual not to know the name of your neighbour. Airbnb quickly fostered a community of people all different, from different part of the world, with different jobs and lives, but all with the one common characteristic, the desire to belong.
Airbnb got a new identity, but nothing have really changed, because Airbnb have always been about connecting, sharing and belonging, it just haven’t been verbalised as strongly as know.
Airbnb moved from being a tech brand to a consumer brand, whos greater purpose is to connect people from all over the world and create the opportunity for them to belong to something bigger.
Now, the Airbnb community have the opportunity to be local anywhere.