Ticket2Ticket – Trailer: Six students from CBS launch a mobile platform to swap tickets online. Watch the trailer now!!!
Ticket2Ticket – How Do We Get This Done: Alan, Chaimae, Chen, Daniela and Julie explain how they developed the mobile app “Ticket2Ticket.” Watch the video now!!!
Airbnb gradually changed its brand and strategic directions at a special event in July 2014. The old Airbnb strategy focused on sharing not used space in houses or apartments for the sake of helping each other and finding places to stay. It was an opportunity for people to make some extra money.
Then the business grew into the largest room sharing community worldwide. The infant company unexpectedly became a larger corporation. The change of logo, strategy, and approach mark this shift.
At the same time the commercialization of the brand focusses now on the consumer instead of the people sharing rooms. Airbnb empowers users with features, such as choosing individual logos for their properties, to keep them commited to the platform. The business is targetting at increasing the number of transactions and strengthen the users loyalty. It is becoming a brand instead of sharing economy.
Tags: #Airbnb, #collaborativeconsumption, #sharingeconomy
How to build trust amongst strangers?
Ticket2Ticket offers protection for users against fraud (counterfeit tickets, bargaining, and black market) by being directly involved in the swapping process. Each ticket is sent to us before reaching the end user. Ticket2Ticket will check the price and authenticity of the tickets. This system ensures that each user will get the ticket they want at the end of the swapping process. Our main concern is to protect our users against the black market mainly because our revenue model is based on swapping. With this concern in mind, Ticket2Ticket does not allow to resell tickets at a higher price than their initial value. Ticket2Ticket is the trust agent for its users.
What are your reputational challenges? How do you plan to address them?
Ticket2Ticket validity control system should be efficient enough to guarantee that each ticket is authentic, correctly priced and valid. In the unlikely event of a fraud, Ticket2Ticket has a refund policy. Our customer relationship is based on Brogan’s 3A’s approach. Acknowledge, apologize and act.
Another reputational challenge Ticket2Ticket may face is legal issues. A concern when swapping tickets online is that the tickets offered by the users may be stolen or counterfeit. For this reason Ticket2Ticket will educate users about stolen and counterfeit tickets. We’ll also offer legal support through our legal expert for issues related to fraud.
What’s your approach into building trust? How other sharing economy startups have addressed similar challenges?
We are planning to adopt a very strong approach in increasing trust among our users by enforcing many reputation and trust mechanisms used by multisided platforms such as Airbnb and Ebay, which are the ultimate leaders in nowadays collaborative consumption era.
Have you ever tried buying tickets several months in advance and not being able to use them? Every day people are buying tickets for concerts, plays, ballets, travels etc. and for some reason are not able to use them. All this creates wasted money and wasted opportunities to have unique experiences and share them with friends and loved ones. What if all this could be avoided and you could get the opportunity to turn potential waste into new experiences you wouldn’t have envisioned for yourself? With Ticket2Ticket you get the opportunity to do just that. This company provides a unique user-friendly platform to swap your tickets with other users in the same predicament. This means you can have ballets tickets you cannot use and swap them for concert tickets with another user. This is the problem we believe we can help you solve, and the solution is the Ticket2Ticket platform.
The unique value proposition we offer is to avoid otherwise wasted resources and get unexpected experiences all facilitated by the exchange on a safe easy platform. We believe our competitive advantages lies within the unique multi-dimensional attributes of the search engine used to capture your preferences linked social media profiles like Facebook, Google+ etc.
So who can actually use this service? This is what makes Ticket2Ticket such a diverse platform, whether you have a spare sports or concert ticket, somewhere there is another user, in our peer-to-peer network, ready to swap. This also make our target segment diverse, and should you have any questions you are always welcome to call or write our help service.
You can find our service on our webpage, Facebook and you can download our app to both android and apple systems.
Our ticket exchange business fits in the private goods segment in the honeycomb model of the collaborative consumption era.