Check out the Invision app, containing our first mobile app draft
“Airbnb has just transformed itself from a tech company to a comsumer brand.”
Airbnb is no longer just a place where you go to put up your apartment (or a room in it) for rent to make a few bucks. The team behind Airbnb say that now it is all about “belonging”. Its core mission is for its users – the consumers – to feel at home and to make each other feel it as well. It´s about creating lasting connections and about personalizing the experiences that one creates when using Airbnb.
However, while all these words about belonging, and the development of a new logo with a deep meaning about shared values all sounds very nice, does it really mean anything?
All these buzzwords, and the aesthetically appealing new design have not really changed anything about the company itself. Will a new logo and mission statement change the way people use Airbnb – will the ability to customize the logo breed connections between the users?
It may help establishing new personal brands, instead making airbnb more of a framework or platform like Facebook, but will it change the way people have been connecting and travelling already? That seems doubtful.
Collaborative consumption can be viewed as a so-called ”mesh business” as Lisa Gansky proposed it in ”The Mesh”. A business characterized by sharing, advanced used of Web and mobile information networks, focus on physical goods and engagement through social networks.
The three pillars of collaborative consumption is built upon
1) Reputation that is derived by trust. Once you are an active user, people can start commenting on your actions, which create a reputation. Trust is crucial in this business.
2) C2C (consumer-to-consumer) transactions or P2P (peer-to-peer) models where services act as facilitators. How do we incorporate this new peer to peer business into out current society in terms of taxes and payment.
3) Regulation and liability – new issues appear in this new sharing economy, how should it be regulated?
Collaborative consumption contribute to a more sustainable world as the whole idea is to exploit the resources we already have and in the most efficient way transform it into a profitable and simultaneously sustainable business.
How can you trust that the book you´re about to buy from its previous owner is in good condition? How can you trust that you aren´t paying more than you should, andmore importantly how can you cultivate this kind of trust in the community you develop to make sharing of school notes, articles and knowledge effortless and worry-free?
According to Rachel Botsman: “Reputation capital is becoming so important that it will act as a secondary currency, one that claims “you can trust me“. We want our users to see each other as trustworthy individuals, and be able to increase their personal reputational capital from taking part in sharing on KnowteShare. Therefore, we at KnowteShare seek to implement a reputational system in which users are rated based on their quality of notes, the condition of articles/books which they pass on or sell.
Sometime in the future, a particularly good reputation will be able to earn participants in the community certain benefits. A high “status/rank” (along these lines), as well as potential rewards like discounts. These incentives are thought to be able to keep the community thriving once established. People will be able to see the trustworthiness of those they wish to share with/buy from by checking their reputational score.
A barrier to this at the start-up level is that no one will have initial reputational scores until people actually begin using the service. Therefore, the best way to initiate sharing through KnowteShare would be to “recruit” people you already know and trust from your classes, and encourage sharing between them and making use of the reputational system to get some initial ratings.
In order to assist in building trust KnowteShare will be closed to individuals outside particular universities, accessible only to people with email addresses from the institutions intended. Beyond this, we want users on KnowteShare to be able to link their current social media accounts to their user profiles on KnowteShare (like they are combined on fidbacks) – in this sense, as you look to acquire notes from a person, you will already have gotten an idea about who the person giving you these notes are. This is the idea brought about as a “second level of trust” (Can I Trust You Really?: The Reputational Currency). Users of KnowteShare will also be encouraged to snap pictures of the articles, notes, or books that they want to share, so that those that want to get it from them know what they are getting.
For more information on this trust/reputation currency, check this video out
The collaborative economy and how our business contributes to it can therefore be understood through the application of the Honeycomb. According to the Honeycomb our business could be interpreted as being a category for itself. You could argue for adding a new cell called knowledge containing platforms for sharing knowledge both physically and as more intangible online content. If sharing notes, articles, and knowledge should be mapped into existing cells of the Honeycomb it could be either a good (articles, books, notes) or services (online knowledge sharing through forums). When considering the key market forces within the framework there are societal, economic, and technological drivers of our business. The societal will mainly be the desire to connect with equal peers also going to an educational institution and the mindset of contributing to a society where sustainability is the core. The economic driver would primarily be the fact of saving money and making more out of idle resources. Lastly both the Internet and mobile technologies are drivers in order to make our business spread. Firstly it has to build on social networks but also apps like SOS Notes contribute to our business of making sharing easier and more convenient.
This is the introduction to KnowteShare, a sharing economy built for students.
The level of ambition varies from student to student and it´s in the Universities best interest to have students graduate as soon as possible as well as students receiving high grades, since it reflects positively on the Universities.
KnowteShare will provide aid for students to benefit from the collaborative experiences of older classes by having students share notes, assignments, literature, articles and books amongst each other.